Gia Jokhtaberidze:  MagtiCom, Magti GSM - five years in operation...

   MagtiCom, the third operator in Georgia's mobile communications market, launched its operations on 22 September, 1997. By the end of the same year, just a hundred days later, however, it became the leader of mobile communications in our country. This was the result of good management and an effective advertising campaign carried out by Neostudio.
   Today, too, MagtiCom remains the unchallenged leader. As of 10 July 2002, as I write this article, MagtiCom has more than 211 thousand active subscribers and its network covers over 95% of the populated territory of Georgia. In ten days time, the Magti GSM signal will cover the Kodori Gorge as well. We have been working for half a year to achieve this goal.

   Communication is a prerequisite for the progress, be it in times of war or peace. That is why life in the modern world is inconceivable without communications. No investor will establish a business in Georgia unless there is a reliable link between all its regions and the outside world.
   From the commercial point of view, the coverage by Magti GSM of a high mountainous zone in Georgia may not be as justified as, for instance, the coverage of one of the districts in Tbilisi. My colleagues and I have never been driven by financial considerations alone. The motivating force is our work and getting it properly done. Profit is the result of a well-accomplished job, enabling you to expand your business… In some regions of Georgia Magti GSM is the sole means of communication. Only a small area has been left and, shortly, the whole of Georgia will be covered by the Magti signal.
   Most importantly, MagtiCom is a Georgian company. We serve the Georgian cause in the broadest sense of this word.
   In the seven years of MagtiCom's existence and the five years of its operation, we have contributed around 62 million Lari to Georgia's economy. We have been the pioneers in introducing and establishing in Georgia the principle of absolute transparency. Every month, we publicly disclose our financial statements in the media.
   And one more thing: for me, morality is the paramount criterion. Everything that we dislike in Georgia today is, first of all, due to the lack of morality. Perhaps, because we lived in a country, the Soviet Union, which was not our homeland. Today our country is our own homeland, our Georgia. This is what we must all have in mind.
   Only culture is capable of filling in the deficit of morality. And, therefore, the main “targets” of MagtiCom's charity work, among others, are culture and the artistic community.

   Today each MagtiCom key unit is staffed with world-class professionals. I am proud that we have been able to create a modern communications company, which is comparable with any similar company in any country of the world. I am fully responsible for my words: we keep abreast of European and American companies, we do not lag behind, either in terms of state-of-the-art technologies, or the full range of services (I mean GSM operator services) or management.
   I take this opportunity and congratulate all MagtiCom employees on the 5th anniversary of the company's operation! I extend many thanks to them for their hard work, dedication, integrity and professionalism.
   Many thanks also to Magti GSM subscribers for their support, because without them our success would not have been possible.