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THE WORLD OF CONSTANT CONNECTION // 2(90)2021
ŀł ĿĴ ľĿĸĺ FORECASTS
ڊڛڕڗښڛڏڊ ږ ڢڒږښڊڊ ڕڟڑڛڒښڊڝڎڐ ڜڎک ڝڒڋ Giving up the budget does not mean abandoning
ڊڍږڝڒ ڋڎ ک ښڊڨڊڍڒڋڎ ڔڏڊڛڗ ڕڎڢڗڐڗږ ڌڗ ښژ forecasted revenues and expenses. On the
ڒڋڎ ڔڏڊڛڗ ڕڎڢڑڒ ڟڒ ښڒژڑڗ ڡڏڔڎڋڎڔڝڌڝ contrary, discerning income and expenditure as
ڊڍڒ ښڗڦڛڍڊښڝڔڊڕڒ ڛ ڟڊڕڛڒ ڋڎ ک ښڊڨڊڍڊڛ correctly and honestly as possible is fundamental.
ڎ ږڊڏڗڔڎ ږ ڏڢڒږڕڝڊ ڜڎ ښڏڧږڊڌڒ ڔڎ ڞ ښڦڔڝڌ At any rate, the correct term for it is forecasting
ڒڐڗږ ڌڗښژڑڗ ڍڗڦڝڏڊڍږڝڛڊڕڊڊڤڕڝڑڊڒڛ notbudgeting But does the name really matter?
ڊڛڛڏڟڊڊڋڗڔڎ ږ ڏ ڢڒږڕڊښڒ ڜڎک ڝڒڋڊښڊڊڍ Firstly, the word budget evokes negative
ښ ڝڒ ڜڊڌڎږڒ ڜڎک ڝڒڋڕڗښڛڒڒ ڔڎ ڏ ښڒژ"ڛڔڎڨ associations, being perceived by employees as
ڒڠڊڒڋڎڔ ڕڗ ښڢڕڊ ږڊڑڛڏڎ ڏڦڒڛ ڊڒ ڤ ڊڒڤڗڛڊ VRPHWKLQJWKDWPXVWEHIXOᎲOOHGXQFRQGLWLRQDOO\
ڔڝښ ڛڎڢڊڍږڝڍڗ ڋڗښڒژڝڛڒڕڗښږڎ ڕڊ ڏڟ They also believe the budget to be unchanging,
ڒڔڎ ڔڏڤڝڍڊ ڍڊ ڑڒ ښڒڥڒ ڜڎک ڝڒڋڤڊ ږڊڑڛڎڍ for the most part. But our task is to achieve both
ڊڍڒښڝڛږڊ ږڒڞڒړڊږڊڤڗڕڊڒ ږڎڏڣڑڊڒ ږڗڌڪ ᎲQDQFLDODQGQRQᎲQDQFLDOJRDOV
ڊڊ ڏڎڦ ڠڒڕڛڒڋڎږ ڐڒڕڒښڝڛږڊ ږڒ ڞڊښڊ
ڝړڗڍږڊڛڔ ڒڊڞڔڊڨڊڝڑڏڒښڨڕڎښڗڎڕ 2QWKHRWKHUKDQGLIZHDFFHSWDQHZᎲOHRU
ږڎ ښ ڋڎښڑڏڎ ڕ ڟ ښڊڏڊڍ૿ڛڐڗږڌڗښژଁڛڜږڎڕ document as a forecast, its purpose will change,
ڊڍڊڋڎ ڔڏ ڤ ڎڎڢڤڊږڊ ڤڗڕڊڍڊ ڌڎ ڍڎڢڛڒڌ ږڒڍ and it will itself become far more provisional as a
ڊڋڎ ږڟڒڒ ږ ڊڒ ڍڊڏڎڔ ړڗڕڑڒڋڎ ڔڒ ڤڊڌڒڌڒ result of rebranding In particular, based on our
ڎ ڛښڊڎ ڐښڊ ڐڊڋڊڍږڊ ڍڒڋڎږڐڒڕڍڗ ڥښڎړ goals and the situation on the market, our team
ڎښڊ ږڒڍڕڗ ڕڊڌږڊ ڍڒڋ ڗڎښڊڕڗ ڌڍڕڒڔڝڋ must develop an action plan (adding/removing
ڗڍڎ ڕڟڗڕڊڛڛڗڋڒ ڔڊ ڡڊڗڕڊڣڊڍږڝڊ ڕڍږڝڌ products, price changes, new projects, improving
ڊڋڎ ڕڟ ڝڊڌڊڋڎڜڊ ڕڊڍڛڒڋڎ ڜڟڝڍڗښژڊڕ ڌڎڌ processes, and others). Based on action plans,
ڒڋڎ ڜ ڟڎڗښژڒ ڔڊڨڊڊڋڎڔڒ ڔڏڤڛڒڋڎ ڛڊڞ ᎲQDQFLDOIRUHFDVWVPXVWEHSURGXFHGDVSURPSWO\
ڟڗ ڕڊڛڊ ڏڨڛڊڍڒ ڋڎڋڎڔڒ ڔڏڤڛڒڋڎڛڎ ڤڗښژ DVSRVVLEOHWRDVVHVVWKHᎲQDQFLDOIHDVLELOLW\
ڍڊ ڞڊ ښڦڛڎښڊ ږڒڍڕڗ ڕڊڌږڊ ڍڒڋڎڕ ڌڎڌڗڍڎڕ of these plans and to evaluate our progress
ڒښڝڛږڊ ږڒڞڛڎ ڍڑڎ ړڊڌڊڍږڝڍڊڔ ڝڗښڍڊڍ toward set goals. If the forecasts indicate that
ڊښڊڝڑڛڏ ڟڊڏڌڑڗڨڊ ږڒ ڏڊڍڕڗښڒڐڗږ ڌڗښژ our action plans are not feasible, we return to our
ڝڛږڊ ږڒڞڛڒڋڎڔڝښ ڛڎڢڛڒڕ ڌڎڌڗڍڎ ڕڟڗڕڊڛ DFWLRQSODQWRDPHQGLWDQGUHDQDO\]HᎲQDQFLDO
ڊښڊڝڑڑښڊ ڏڒ ڍ ڏڒڕڊڍڊڋڗ ڔڋڎڔڥڊ ڛڎڢڒښ feasibility based on new projections. The moment
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