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Such an enormously positive
audience response surprises me
and makes me very happy at the
same time. I still believe that,
besides making a film to celebrate
Magti’s 25th anniversary, we and
Magti have also taken another
step toward developing Georgian
advertising. This direction seems
to have faded into the woodwork
lately. Today’s advertising, in my
opinion, lacks emotion and is
overly technological and market­
ing-oriented. When discussing
Georgian advertising, we must
point out Magti’s enormous con­
tribution to its development en­
capsulated with precision by the
company’s slogan We Are Working
toward the Georgian Cause.

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